A local artist will be featured at the upcoming event | Local News

Works by a local Hall of Fame artist will be featured at an upcoming weekend event.

Representatives of the Lake Geneva Foundation will host the art exhibition “Neal Aspinall: Pure Genuine Lake Geneva” from July 29-31 at the Geneva Room, 772 Main St., Suite 202, in Lake Geneva.

The exhibit will feature approximately 30 works of art by Neal Aspinall. Aspinall produces artwork for posters, t-shirts, promotional products and corporate logos.

Kristina Tarantino, organizer of the event, said the Lake Geneva Foundation wanted to organize an event featuring a local artist.

“He’s always wanted to do an art exhibit, and this is the first time that more than 30 of his artworks are going to be plastered all over the walls,” Tarantino said. “There will be posters everywhere, and this is the first time his collection will be in one place.”

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Aspinall of Lake Geneva said he was honored when the Lake Geneva Foundation approached him to organize an art exhibition featuring his work.

“I was thrilled,” Aspinall said. “I was very excited. I was very happy,”

The festivities kick off from 6:30-8:30 p.m., July 29 with a VIP party that will include silent and live auctions, cocktails, appetizers, music, an art demonstration, a “meet the artist” event, the unveiling of Aspinall’s newest poster and networking event.

General art exhibits will be held from noon to 4 p.m., July 30 and 31, allowing people to view the artwork and have a poster signed by Aspinall.

Aspinall’s artwork will be available for purchase throughout the event.

“People can go to the show on Saturday and Sunday and watch his work in one place,” Tarantino said. “It’s something to do and it’s a fun art event.”

Aspinall has produced artwork for several local events, businesses, organizations and communities including the annual Lake Geneva Vintage and Classic Boat Show, Venetian Festival, Winterfest, Geneva Theatre, Next Door Pub, Maison Baker, the Lake Geneva Museum, the Lake Geneva Cannery, the village of Williams Bay, Friends of Big Foot Beach State Park and the Riviera.

He has also done artwork for several national events, companies and organizations including Macy’s Fourth of July Fireworks, Los Angeles Marathon, Acura LA Bike Tour, Ducks Unlimited, American Family Insurance, Coca Cola, Pepsi, Coors Brewing Company, Frito Lay, Facebook, Harley Davidson, Kentucky Fried Chicken and YMCA.

“I’ve always been drawn to print advertising rather than fine art,” Aspinall said. “Fine art is about expressing yourself, where illustration is about communicating an idea or an image or a product or communicating a message.”

Aspinall creates works of art depicting nature, wildlife, vehicles, boats and the Lake Geneva region.

“A lot of times I just can’t get what I want,” Aspinall said. “I do what customers want, whatever the subject and whatever the customer.”

Aspinall said he also liked pre-1960s advertising artwork.

“I’m a big fan of pre-’60s, ’50s, ’40s and ’30s advertising,” Aspinall said. “I’m just a big fan of retro advertising.”

Aspinall said he had been interested in artwork since childhood.

“I was the youngest of four children and my three siblings were passionate about art,” Aspinall said. “My father was a draftsman at the Southern Wisconsin Gas Company. So there was always drawing materials and art materials everywhere, so it just came naturally.

Aspinall graduated from the Art Institute of Colorado in 1985 and was inducted into the Art Institute Hall of Fame in 2007. He started his first job as an artist in 1985 and began working at his account in 1994.

“I realized if I wanted to go national, I would have to go out on my own,” Aspinall said. “It’s the way to do business. At the time, that was how it worked.

Aspinall said he was looking forward to showcasing his work at an event in his hometown on Lake Geneva.

“It’s very exciting,” Aspinall said. “I did not institute this. They contacted me. »

Tarantino said the Geneva Lake Foundation plans to host more arts events in the future.

“We’re trying to improve Walworth County’s cultural art offerings,” Tarantino said. “He’s a local artist, but maybe we can join the artists from Milwaukee and Chicago and even Madison. There are lots of things to do in Lake Geneva, but we don’t have an art museum, so we thought bringing different rotating exhibits would be a fun thing to do.

The cost to attend the VIP event on July 29 is $68 and the cost to attend the art exhibitions on July 30 and 31 is $8. Visit www.genevaroom.com to buy tickets.

For more information on Aspinall’s work, visit www.nealaspinall.com.

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