Fine Art Printers improves its digital production with Xerox

From left to right: Nirvar Nanoo, Altron Document Solutions; Barry Hasleham, Altron Document Solutions; Ashesh Kalianjee, Director of Operations at Fine Art Printers; Chris Stoltz, XBC-IT; Arnoldus Jordaan, Altron Document Solutions; Denver Naidoo, Xerox operator.

Centurion-based full-service printing company Fine Art Printers (www.fineart.co.za) has increased its digital production by purchasing a Xerox Versant 4100 press from XBC-IT through its distributor Altron Document Solutions.

The family business, founded over 60 years ago by the Kalianjee family and currently run by Ashesh Kalianjee, offers a wide range of printing services to walk-in, online and business customers, from print basic business, from business cards to annual cards. reports, premium packaging, gift bags, pharmaceutical insert printing and general promotional printing, using both traditional and modern digital lithographic equipment.

“I worked in the corporate sector with IBM, but am now a third generation Kalianjee printer and have been involved with the company for six years,” says Ashesh Kalianjee. “I’ve been an XBC-IT customer for four years (including purchasing the Xerox Versant 2100) and I think we’ve hit our stride now that we’re working with the industry standard for digital printing.” Kalianjee says the Xerox Versant 4100 was “a bit of an impulse buy,” but was made with a strong sense of commercial momentum.

“When I first learned about XBC-IT and Xerox, I immediately understood that their commitment to my company’s productivity was high on the priority list,” he says. “It was in line with what I thought at the time, especially as the machines we were using were starting to age and becoming less and less reliable. So fast forward a few years, and when the opportunity to buy the first Xerox Versant 4100 in South Africa showed up for a long time, I couldn’t resist. It opens up new market opportunities for us, but it takes us to the highest level of production possible, and ultimately, this is where I want the business to operate.

Chris Stoltz, XBC-IT Production Specialist, added that the Xerox Versant 4100 will improve productivity and increase application offerings, printing up to 400 gsm. Plus, with PredictPrint media management, it’s as easy as scan, load and go. With print speeds of up to 100ppm at full image quality, the Xerox Versant 4100 is one of the fastest and most versatile high-performance production presses on the market. Compatible with a wide range of media, from envelopes to labels, tabs and specialty substrates such as synthetics, polyesters, window adhesives, transfer paper and magnetic media, operators can print on media as small as 98mm x 146mm and as long as 330mm x 1.2m).

It also incorporates Xerox’s industry-leading Ultra High Resolution Print Engine, which combines 1200 x 1200 10-bit RIP rendering with 2400 x 2400 imaging at the engine. Plus, it uses Xerox EA Low Melt Dry Ink toner for uniform small particles, lines, and overall image quality that’s superior to competitive toners.

“Unlike the Xerox Versant 2100, the Xerox Versant 4100 supports heavier stock, which opens up the market for lightweight packaging production, something we’ve wanted to offer our customers for some time,” says Kalianjee.. “As a company that started small – basically in my grandfather’s living room – we have always sought to help small businesses meet their printing needs.

“Some of the smaller individual clients we worked with at the time are now multi-million rand businesses and still rely on our personal service,” he says. “Part of my thinking about the new Versant was how the speed, reliability, volume and additional support options would help us reduce costs and therefore be able to continue serving small customers with print products. high-impact, short-run digital.”

Kalianjee argues that as a small business, when you have an idea and can bring it to life through packaging or printing, you can one day become a big business with that one idea. “If you’re forced to use an expensive and time-consuming lithographic solution to bring your product idea to life, you might give up too soon, but with a digital press like the Xerox Versant 4100, we can produce 10, 20 or 100 samples or small runs and return them the same day – or the next day with light cutting – and you’re on your way. With faster, more cost-effective operation, the Versant 4100 from Xerox allows fine art printers to increase the litho ceiling over the digital ceiling, shifting some of the prints to digital where it was previously litho.

When it comes to supporting the new Xerox Versant, Kalianjee says you have to test your limits on rare occasions with your vendors, get them “out of their comfort zone, and send someone to help with some “unconventional” situations. I can have this conversation with no excuses.” Kalianjee says the plan is to grow the family business into national recognition by expanding the entire digital footprint and introducing more options. such as digital labels and point-of-sale products.

“This will necessarily mean heavy investment on our part, but I believe that despite competition from larger print shops, we can still target this market. XBC-IT has a reputable production footprint in the print market, but they continue to support small family businesses like ours The majority of businesses in South Africa are small businesses, and we can only succeed if we work together to grow together.

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