How Much Money Do You Have: Gene Simmons

Gene Simmons, singer and singer of KISS tax skeptic, likes to earn money. He’s gone to great lengths to expand his’ 70s glam rock band into a merchandising empire so vast that one person can dress their baby in a KISS-branded bib one morning and bury their uncle in one.KISS Kasket“at dusk. Most often, this sighting comes from Simmons himself. In 2002, he describe her signature make-up to Terry Gross as “a banker model”, because “when you look at him it says ‘Boy, this guy has a lot of money.’ “

In 2014, when Rolling stone the writer showed up at his Beverly Hills mansion for a profile, Simmons showed him around his merchandise “wing”, where display cases held “thousands” of KISS merchandise items (“coffee mugs; motorcycle helmets; plates; blankets; demonic Mr. Potato Heads; sneakers; bibs; ; a bowling ball ”) from which, the author noted, the only thing missing was“ a cash register ”. Pointing to a KISS-branded slot machine, Simmons added, “This box makes more money than most bands that spin.” In a BBC room the following year, Simmons gets straight to the point: “I will never stop chasing more money, I will never have enough.”

In any case, this background helps explain both Simmons’ latest self-reinvention (as well as his appearance in this series, in which I ask people how much money they have) – as a painter with an exhibition titled “Gene Simmons Artworks” debuting in Las Vegas on October 21st. The gallery, which also shows the work of artists like Dr Seuss, Charles Schultz and Banksy, is called Animazing Gallery. Simmons sells paintings there for up to $ 300,000. He went on a press tour to promote the show – this is how we ended up on a Zoom call that started like this:

Tarpley: I’ll just make sure I have a backup recording [of this call].

Uncomfortable: Oh, you made the Kardashians growl. I have noticed this over the past five years. Women start to talk like this [mimes girl voice] and then at the end of the sentence, it’s okay or-ow-ow-ow-ttt.

Tarpley: Yes, people love to talk about it, that’s for sure.

Uncomfortable: Yeah, yeah, it happens at the end of the feeling. What is that?

Tarpley: This is called vocal frying.

Uncomfortable: It’s called “I don’t like that”.

Simmons went on to explain that at the start of the pandemic, he found himself quarantined in a warehouse-like space large enough to serve as an art studio. A longtime doodler who never trained in the fine arts, Simmons spent his time painting with an assortment of paintbrushes, garden tools and “afro-combs.” He is inspired by artists such as Jackson Pollack, Andy Warhol, Banksy and the painters of “ReNAYssance” he said (“which, by the way, is the right way to put it”). What impress his friend, owner of Animazing, who gave him a show.

The paintings are worth seeing – as are the videos of Simmons painting in a blouse and talking to the camera (“I’m Gene Simmons, and believe it or not, I paint”) – if only to reassure one extremely wealthy 72-year-old person still needs a hobby. But as Simmons said, “Life is business and business is art, and the best art makes great business and the best business makes great art, and vice versa.” So for our purposes, we’re going to focus on the real art – the business. Here’s what Simmons said about it:

Tarpley: We have a series on Gawker called “How Much Money Do You Have?” ” How much money do you have?

Uncomfortable: How much money do i have?

Tarpley: Yes. When Terry Gross demand you in 2002, you said, ‘I have more money than NPR.’

Uncomfortable: What a PR?

Tarpley: That NOTRP.

Uncomfortable: Oh, that NPR? It’s true.

Tarpley: Is it still true? I just checked their finances. They said [in 2020] they have 127 million dollars [in net assets], when you incur debt.

Uncomfortable: They can polish my shoes.

Tarpley: OK.

Uncomfortable: Hahaha. By the way, this Terry Gross story ended up meaning something to some people – it meant nothing to me. [Ed. Note: Simmons is referring here to the controversy surrounding their 2002 interview, in which he told Gross, among other things: “If you want to welcome me with open arms, I’m afraid you’re also going to have to welcome me with open legs.” Gross responded: “That’s a really obnoxious thing to say.”] My recollection is that I walked into an apartment on the Upper East Side to do an interview and met, in my opinion, someone who was not so welcoming because I walked in with big bushy hair. and leather and all that stuff. Understood. I didn’t look like your next door neighbor. First question, so tell me about “The Kiss”. I said ‘The To kiss? Tell me about this NPR, which looks like a communicable disease. She says, “Well, you can’t say that about the NPR. Of course I can. What do you mean The To kiss? We didn’t get along at all. I found her abrasive, self-centered, and I said it.

Tarpley: Law. Google thinks your net worth is $ 400 million, does that sound correct to you?

Uncomfortable: Google. Google. Google. Ha ha ha ha.

Simmons, who has ballpark in several press appearances, the number of women he slept with (around 5,000) declined to be exact figures. But he shed some light on some of his other businesses. Namely: that his campaign for the brand of any image or phrase that relates from a distance to his companies is alive and well. Simply put, Simmons is obsessed with trademarks. In 2017, Vice reported that Simmons had registered for some 182 trademarks, including: “Chefs of Rock”, “Exotic Car Wash”, “Naked Car Wash”, “Nude Car Wash”, “Topless Car Wash”, “Symposium of Success”, ” Trophy Wife “,” Baby 101 “,” Sextacy “,” Dominatrix “,” Dominatrex “,” Me, Inc “,” Icarus “,” Women Are From Mars – Men Have? Enis “and just:”? Enis “.

At the time, only 44 of these requests were successful. Now there are at least 256 trademark registrations related to Simmons – some filed in the past two months (only 19 are officially registered, the rest are dead or under review). Two recent claims still under review relate to the use of the phrase “Gene Simmons Artworks,” the name of his Vegas show. Explaining his reasoning, Simmons said he drew the font “Artworks”: “I made the“ A ”big. I made a big ‘W’, and like most things I create, I put it down.

Many of his other branding attempts are pecuniary in nature. Of the 31 claims filed by “The Gene Simmons Company” in 2021, 16 involve images or words literally related to money; five others list their use as “precious metals and their alloys, in the form of ingots and coins, namely gold ingots and coins; gold ingots. In September alone, Simmons registered trademarks on the words: “Moneybag”, “Moneycoin” and “Mneycoin”. Others involve images of bags of money, two of which have a dollar sign, two for the bag of money with a dollar sign embossed on a coin (several others for a coin engraved with the Statue of Liberty bearing sunglasses), and bags of money marked with a Yuan sign, a pound sign, the Pi symbol, the euro, the Dogecoin symbol and the bitcoin “₿”.

This is not a new obsession. The Vice article noted that in 2017, Simmons filed for a trademark application for “multiple images of bags with dollar signs on them.” And in the years that followed, Simmons requested several variations of the same themes. His reasoning, says Simmons, is “because it makes so much money.” We do not know how many:

Tarpley: You say if someone uses the bitcoin logo they have to pay you.

Uncomfortable: Incorrect. The bitcoin logo is in the public domain, but if I put a bag of money around you have to pay me. OK? And the euro sign, if someone had put a euro sign on a bag of money, they would have paid me.

Tarpley: How much would they pay you?

Uncomfortable: That’s what I want. Whatever the legal system allows.

Tarpley: Has this ever happened?

Uncomfortable: Yes. It happens regularly. Occasionally, but money is money.

Laura Franco, a trademark attorney at the San Francisco law firm Winston and Strawn, says this slightly misrepresents Simmons’ trademark rights. “I’ve been at the front row and the center of KISS shows, but you can’t just brand and say ‘it’s mine’,” she explained. “You have to take that brand, put it on the market, get people to start recognizing it as a brand, and only then do you have rights.”

Even though Simmons didn’t directly answer my question about how much money he has, it’s clear he has many sources of income. He said he took money out of his cannabis company, “Invictus” and “Cool Springs” – the life insurance business he started in 2012. He preferred to call it “strategy. life equity “or” your plan when they hang around you kick and scream underground. The main thing to strategize about, he explained, is how much will go to taxes. “Because you know government is big and bad,” Simmons said. “It’s not corporate governance. It’s just hands in your pocket.

The money bag thing has been pretty lucrative, Simmons said; He owns Soda bag and MoneyBag Vodka, and claims to have recently signed an agreement with a Chinese clothing manufacturer for a “complete line of Moneybag clothing, jewelry and all.” If none of those other apps work, he still has a few years on his mark for the word “Zipper,” the name of his short-lived comic book series.

This is a series called How much money do you have where I ask people how much money they have in total. The last installation was with Gawker owner Bryan Goldberg.


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