InsuranceDekho Launches New Insurance Investment Awareness Campaign | AFN News

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InsuranceDekho launches new insurance investment awareness campaign

Posted on September 24, 2021

Jitendra Kumar on board as brand ambassador

Bombay : Insurance Dekho, the first Indian start-up of Insurtech, today announced its new integrated campaign to highlight the importance of investing in various types of insurance – health insurance, life insurance, car insurance, etc. The company incorporated celebrity actor and OTT, Jitendra Kumar, as a brand ambassador in the latest campaign.

The campaign aims to raise awareness of the availability of insurance products at optimal costs. It focuses on various insurance plans for the consumer, in particular the ease of purchase and affordability of its products. The campaign will reach residents of level 2 and 3 cities and will also focus on onboarding new insurance advisors (POSP).

The digital campaign was launched on social platforms like Facebook, Twitter, Instagram, YouTube and LinkedIn, etc. Three films were released as part of this campaign with different messages. The company will promote it through paid and non-paid routes for maximum reach.

At the launch of the campaign, Mr. Ankit Agrawal, Co-Founder and CEO, Insurance Dekho, said: “Our goal is to ensure that insurance reaches people in cities of level 2, 3 and beyond where we have noted various apprehensions about insurance. Educating people about the importance of insurance and the ease of investing is essential. At the same time, our campaign also encourages them to become Insurance Advisors (POSP) at no cost to them. “

Actor Jitendra Kumar, Company Brand Ambassador and featured in the campaign, said, “I am delighted to be associated with InsuranceDekho to deliver the vital and thoughtful message of this campaign. As consumers, few of us are familiar with the insurance products available to us at optimal costs. The campaign presents this in a simple and humorous way. I enjoyed working with the team and hope the post reaches the desired audience.

Jaideep Singh, founder of Offbeet Media Group, who conceptualized this campaign said “We are delighted to have had the opportunity to develop this first digital campaign by Mr. Ankit and his team. Our creative, production and talent management teams worked seamlessly to deliver a first digital campaign with a strong creative idea and Jitender Kumar helped deliver it with such precision.


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