Pop-up for prints – The New Indian Express

Express news service

CHENNAI: Lithographs have been collected and admired by art lovers for decades. The arduous process of engraving a stone and printing with multiple layers of color resulted in limited original lithographs, making them extremely valuable and sought after. Ashvita’s, an online auction house and collectible art store, owned by Ashvin E. Rajagopalan and Sruti Harihara Subramanian, is showcasing three original large-format lithographs in its first pop-up store on July 22-23.

A first-come, first-served sale, the pop-up store will only give shoppers ten minutes to think through their decision once an item is added to the cart. “The products are rare and limited, so we try to introduce the sensational element. These things are one of a kind; you should grab them before they’re gone, ”Ashvin said. Unlike the usual Ashvita auctions, there is no auction but a fixed price, ranging from Rs 18,000 to Rs 36,000.

The first lithograph for sale is an image of Shree Lakshmi on a lake, among mountains and forests, painted by Vasudeo H Pandya. This 1928 original is based on Raja Ravi Varma’s “Standing Lakshmi” oleograph and was printed in Germany. The second Kothanda Ram artwork by G Venkatesh Rao was painted in 1927 for the work of Ravi Varma FAL and is often mistakenly attributed to Varma. The final work of art is a Sunlight Soap calendar from 1928, with a visual of Lord Vishnu. Calendar art featuring Hindu gods was often used by British brands as a way to please the natives as it rendered worship more

The signed works are
about 70 x 50 cm


“Companies would use lithographs to advertise their products. That way, they would offer a utility product – a calendar – and a poster in one. But it remains kept for 90 years because it is more than just a calendar. People understand that there is an art form to lithography, ”shares Ashvin. The signed works of art measure approximately 70 x 50 cm, large in size compared to typical lithographs.

Ashvita’s plans to open more pop-up stores of this type most likely once every two weeks. Comics, collectible figurines, signed comics, coins, stamps, postcards and movie posters will soon be on display. Marvel fans should look for the storyboards of the original “Amazing Spiderman” which may be on sale soon!

To register, visit ashvitas.com. Time: 10 a.m. (July 22) to 7 p.m. (July 23)

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