‘Take 5 With Dave’ – McRoskey Reveals ‘The Art of Sleep’ »BedTimes Magazine

Rion Morgenstern explains how art galleries inspired the McRoskey Mattress Works showroom in Las Vegas.

Transcription

Rion Morgenstern
Sunset. yes, actually born in San Francisco in 1899.

David Perry
You know, it looks like a carefully crafted masterpiece.

Rion Morgenstern
It absolutely is.

David Perry
We look at the fine arts.

Rion Morgenstern
Yes, that and that’s exactly it. It’s art.

David Perry
It’s Dave Perry; welcome to “Take 5 With Dave”. I’m in the McRoskey mattress showroom. I couldn’t say that, could I, Rion Morgenstern?

Rion Morgenstern
You haven’t done it yet, Dave. This is the first time someone has been able to say that.

David Perry
Well, isn’t it? What a great honor to let me be the only one to say this.

Rion Morgenstern
Thanks for being the first.

David Perry
Now it’s a showroom that looks like an art gallery. Tell me what you’re doing here.

Rion Morgenstern
Well, McRoskey, our tagline is The Artistry of Sleep. And it’s the art of sleep because we put so much detail into the craftsmanship and the fine detail into the product and including the cover. So we really feel like we made a masterpiece, a work of art. So when we first thought about coming to the market, we love going to art galleries.

And so we decided to make it an art gallery where instead of having art on the walls, the art was on the floor in the form of our mattresses.

David Perry
I like this. So tell me about the McRoskey line. It becomes national and what is the price range?

Rion Morgenstern
So the price range is around $5,000 to $18,000. And there is currently the Classic model. There’s a soft and a firm now we say soft instead of soft because we believe soft also means support. Where soft can make you think it’s not actually supporting your body.

David Perry
Very interesting position there.

Rion Morgenstern
It’s correct? In fact, McRoskey has been doing this for 80 years, calling it a soft mattress. So it’s not new to us. And then and then we have the Classic line, a wire type coil. And then we have the Model line, which includes five models, both available in soft and firm with a pocket spring as the spring.

David Perry
Now those are high prices. What is the market in this type of COVID economy? Good time to do this? Bad time, hard time. What?

Rion Morgenstern
It’s a good time to do that because one of the neat things is if you look at luxury is a bad term for me, but it really describes market price. We’re modest, and we’re truly one of the few American companies to make a truly handcrafted, vintage-designed luxury product.

Rion Morgenstern
So if Hastens is at the top you have several others going down. You go down from $400,000 all the way to us at $18,000, and we’re actually worth it. So even if you’re a, you know, you have to be in the bank account with those seven zeros or eight zeros or something.

David Perry
I don’t often use those kinds of numbers.

Rion Morgenstern
Neither do I. We would be considered a 100% USA domestic buy or change sourcing and would still be seen as the quality and craftsmanship they wanted. But we are also value for money.

David Perry
I like it. The showroom is spectacular. Thanks. We love the story of the sale. Great to see you.

Rion Morgenstern
You also. Thanks, Dave. You also.

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